This guest post is by Carlo Pandian from Intuit QuickBooks bookkeeping software. Twitter is hugely useful for businesses. The micro blogging network gives you the opportunity to increase links to your website, provide information to the public and build your networks. You can also use it to share relevant information with followers, keep an eye on your competitors and provide an alternative customer service ...

I really enjoy the engagement and the short message exchange that happens over Twitter. For example, with the limited character space of 140 characters you don't have to take ages thinking about what you're going to write. Moreover, you don't have to write an essay either and it's just a quick, short and sharp message and then you're done! So what I've found is that by using Twitter you tend to think quicke ...

Engagement is the key behind every social media strategy. Give me 100 engaging followers on Twitter any day over 10,000 followers who do not engage at all. So today I'm going to show you some of my biggest tips on how to grow your Twitter following based on this principle. The reason why I mention this is because there are a huge amount of services out there where you can buy followers. Do not do this! Sure ...

If you have read my blog before, you will know that I'm a massive fan of social media and SEO. The other day I got reminded again why I love social media. One of the building blocks behind social media is engagement. Businesses can now engage or connect with customers and potential customers and also create a positive brand awareness. Not only that, people that you would not normally have been able to conta ...

We all know the power of Facebook but what about the power of Twitter? How much influence can one single 140 character tweet cause? Well here are some twitter horror stories. I am Spartacus 27 year old English trainee accountant Paul Chambers' life was shattered all because of a single tweet. He had met a girl online and had planned a trip to Northern Ireland to meet her. He was worried that the flight from ...

Twitter, with its outreach of 190 million users and counting took 4 years before they started trying to monetize their site. It started off last year with promoted tweets and promoted accounts. Promoted tweets are basically tweets that are paid to be highlighted to a wider group of users. They are also shown at the top of some Twitter search results. But it's been leaked by Peter Kafka from MediaMemo of a 4 ...

One of the most common misconceptions about Twitter is that it isn't useful and a bit of a fad especially if you are very new to it. I mean writing a status message of 140 characters or less to a few followers isn't very exciting for the person first signing up. I see a lot of my friends who sign up to Twitter because it is the 'in' thing to do and then find themselves what the whole point of it is. Then th ...