The last couple of weeks I've been blogging quite heavily on social media which I'm a big believer in. Why am I such a big believer you may ask? Well the answer for me is the simple fact that social media is relatively cheap and easy to implement in order to get a large amount of traffic to your website. Not just that, it's great for your brand awareness and reputation management. However in the last week i ...

It's been a while since I last wrote an article on SEO and how to improve your Google ranking. In the last couple of posts, I've spoken predominantly about Facebook (which is a passion of mine in terms of marketing). I mean with 800 million+ users on Facebook now, if you're not getting at least 1% of that traffic then you are definitely missing out. Anyway I digress. Today I wanted to share about some super ...

Search engine optimization is a combination of two factors - on page and off page optimization. Off page optimization is primarily backlinking. Recently, JC Penney was penalised by Google and forced a change to their algorithm all because they had thousands of backlinks from spam sites. The original report here "The Dirty Little Secrets of Search" by David Segal details how JC Penney allegedly manipulated u ...