Twitter, with its outreach of 190 million users and counting took 4 years before they started trying to monetize their site. It started off last year with promoted tweets and promoted accounts. Promoted tweets are basically tweets that are paid to be highlighted to a wider group of users. They are also shown at the top of some Twitter search results. But it’s been leaked by Peter Kafka from MediaMemo of a 40 minute webinar which is being pitched to agencies and other ad buyers. Some of the things that were said in the presentation include: * Advertisers should spend
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