In one of my last posts I spoke about the power of backlinking in getting higher search engine rankings. And in particular about JC Penney who abused it by having thousands of backlinks pointing back to its site. However, the links were all coming from spam sites which were artificially created for that sole purpose. This allowed them to rank for highly competitive search terms such as “dresses”. And now online shopping website Overstock has been hit by Google as well. With backlinking, one of the best links you can get back to your site is a link from an

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