With the huge amount of different social networks out there, sometimes it can be hard to figure out which ones to focus on. If you own a business then this will come down to your social media strategy and your target demographic. I talk about social media strategy in the video below: But that's actually not what I wanted to talk about today. In fact, I wanted to talk about Google+ and how to use it effectiv ...

It's been a while since I last wrote an article on SEO and how to improve your Google ranking. In the last couple of posts, I've spoken predominantly about Facebook (which is a passion of mine in terms of marketing). I mean with 800 million+ users on Facebook now, if you're not getting at least 1% of that traffic then you are definitely missing out. Anyway I digress. Today I wanted to share about some super ...

The new Google+ social networking project craze is dominating most online discussions and analyses made of the pros and cons and its implication to the internet market. The greatest debates are on whether it will unseat Facebook and other social networks. The Google+ project simplifies sharing through the web and simulates real life situations. The product, an addition to Google, is in its final implementat ...

If you're in the united states and other places around the world, you would have noticed a new feature when you using Google. Check out the image below. There is now a "+1" feature next to each search result. Known as Google Plus One, it allows users to "vote" on results. Google has recognized the importance of social media. In fact Matt Cutts one of the big wigs at Google has previously mentioned if he had ...

One of the latest features of Google's search that has come out in the last year is Google's suggestive search. If you have ever tried entering a search term in Google, you will have noticed it tries to complete your search term for you. All in the aim of helping the user out. For example, check out the image below of me trying to search for my own name: Not only that, suggestive search can also influence h ...

Google has announced a major change to its search algorithm in an attempt to weed out low quality content from its search results. I mean think of how many times you have searched for something on Google, only to find the first couple of websites on that page to be junk either affiliate pages or just plain articles and nothing else. The whole aim of this algorithm change is for domains with low-quality cont ...

In one of my last posts I spoke about the power of backlinking in getting higher search engine rankings. And in particular about JC Penney who abused it by having thousands of backlinks pointing back to its site. However, the links were all coming from spam sites which were artificially created for that sole purpose. This allowed them to rank for highly competitive search terms such as "dresses". And now on ...

Google has announced that it will integrate social media results so that they will now appear higher in the search results. So what does this mean - you will get even more information from the people that matter to you the most. Before, social search results would appear near the bottom now they will be interspersed between your results. Have a look at the pic below from Google own's blog announcement: You ...

Search engine optimization is a combination of two factors - on page and off page optimization. Off page optimization is primarily backlinking. Recently, JC Penney was penalised by Google and forced a change to their algorithm all because they had thousands of backlinks from spam sites. The original report here "The Dirty Little Secrets of Search" by David Segal details how JC Penney allegedly manipulated u ...