One of the greatest benefits of social media is the ability for something to go viral very quickly. For example, a few weeks ago a photo of an owner taking his dog for a swim has captured the hearts of millions around the world. Check out some of these amazing statistics: It has been viewed more than 2 million times It has been liked by over 345,000 people It has been shared on Facebook by over 200,000 peop ...

In my earlier posts, I've spoken about how to get cheap ads on Facebook and how to target your Facebook ads. In both these posts, I cover one of the biggest marketing features behind Facebook. A feature that every marketer and every business would love to get a hold of. That is, the amount of data and information Facebook has of all its users. Information on your profile such as what your interests are, you ...

Recently, Facebook introduced timeline for business pages. I remember first hearing about it from Facebook marketing and thinking what was going through their minds - are they crazy?! I started to think about the amount of work that we had put in for my own clients fan pages that meant nothing now. But having looked into it more and having played around with it, I'm now a converted fan! The Facebook brains ...

In one of my last posts, I spoke about how to get cheap ads on Facebook. Now the premise behind this was narrowing down your target audience so that your Facebook ads were only shown specifically to your target market. For example, if you are in the retail niche selling handbags online then you would narrow down your target audience to females and those that have an interest in handbags. Facebook determines ...

Well it's been a while since my last post. I've been busy doing heaps of good things, including launching some great new websites for clients of mine. I've also been managing the SEO side of my business getting a huge range of clients to page one of Google. And of course, looking after the social media side for some of my clients. I must admit though, I have a great team working for me. Super blessed. Ok so ...

In the next couple of posts, I will be going into a lot more detail and depth about each of the different ways of getting Facebook fans, which I wrote about here. So today what I wanted to talk about was the first point - creating great content. This is by far the most powerful weapon in attracting new fans to your Facebook fan page. If you provide value to your fans, they will engage with you. The more the ...

I've just attended the Facebook F8 conference and it's been absolutely amazing seeing the new features that are coming in Facebook. This isn't what I'm going to talk about in this post but I will digress briefly. Instead of having one gigantic wall of posts, photos and likes all separated by a date stamp, Facebook are now about to release timelines. It makes organizing and sharing our lives so much easier. ...

Have you ever wondered how some posts appear as the first item of your top news compared with others? What makes one post higher or more important than another? Is it because more people "like" their post or more people are commenting on their post? Well if you're new to Facebook, there are two types of news feed - top news and most recent. Most recent is real time feeds of what your friends, groups and fan ...

What shouldn’t you know about Facebook?  As a marketer, Facebook is one source that can be very advantageous.  In fact, with over 750 million active users, how can it not be!  The trick to marketing, of course, lies in the technique, and there are a few Facebook tips you should know.  Especially since the site is continually changing their layout features.  Strategy is everything and when there is a site li ...

Creating a Facebook fan page is a fancy and effective procedure of getting in touch with people you share ideas, lifestyle, products and causes with. It is the platform where you get to discuss and address concerns about a subject of interest, market your products or ideas and broaden your perspectives. You will need a Facebook account to create the fan page.  When you are logged into Facebook, you click on ...