In one of my last posts I spoke about the power of backlinking in getting higher search engine rankings. And in particular about JC Penney who abused it by having thousands of backlinks pointing back to its site. However, the links were all coming from spam sites which were artificially created for that sole purpose. This allowed them to rank for highly competitive search terms such as "dresses". And now on ...

Search engine optimization is a combination of two factors - on page and off page optimization. Off page optimization is primarily backlinking. Recently, JC Penney was penalised by Google and forced a change to their algorithm all because they had thousands of backlinks from spam sites. The original report here "The Dirty Little Secrets of Search" by David Segal details how JC Penney allegedly manipulated u ...