Today I would like to talk about a social media platform that I believe not a lot of people are leveraging off especially in terms of marketing and brand awareness. Most people when they get into social media marketing focus on the big three social networks - Facebook, Twitter and Google+ with Pinterest now coming into the marketing mix. But I truly believe that one of the most powerful social networks out ...

The last couple of weeks I've been blogging quite heavily on social media which I'm a big believer in. Why am I such a big believer you may ask? Well the answer for me is the simple fact that social media is relatively cheap and easy to implement in order to get a large amount of traffic to your website. Not just that, it's great for your brand awareness and reputation management. However in the last week i ...

Recently, Facebook introduced timeline for business pages. I remember first hearing about it from Facebook marketing and thinking what was going through their minds - are they crazy?! I started to think about the amount of work that we had put in for my own clients fan pages that meant nothing now. But having looked into it more and having played around with it, I'm now a converted fan! The Facebook brains ...

The last couple of weeks I've been playing around with a new platform that has really taken the social media world by storm. You've probably heard about it by now. Yep you guessed it. It's got my interest and it's called Pinterest. The statistics are overwhelming. According to Shareaholic, it drove more referral traffic than YouTube, Google+, LinkedIn and Reddit during the month of January 2012. See the sta ...

In one of my last posts, I spoke about how to get cheap ads on Facebook. Now the premise behind this was narrowing down your target audience so that your Facebook ads were only shown specifically to your target market. For example, if you are in the retail niche selling handbags online then you would narrow down your target audience to females and those that have an interest in handbags. Facebook determines ...

It's been a while since I last wrote an article on SEO and how to improve your Google ranking. In the last couple of posts, I've spoken predominantly about Facebook (which is a passion of mine in terms of marketing). I mean with 800 million+ users on Facebook now, if you're not getting at least 1% of that traffic then you are definitely missing out. Anyway I digress. Today I wanted to share about some super ...

Well it's been a while since my last post. I've been busy doing heaps of good things, including launching some great new websites for clients of mine. I've also been managing the SEO side of my business getting a huge range of clients to page one of Google. And of course, looking after the social media side for some of my clients. I must admit though, I have a great team working for me. Super blessed. Ok so ...

In the next couple of posts, I will be going into a lot more detail and depth about each of the different ways of getting Facebook fans, which I wrote about here. So today what I wanted to talk about was the first point - creating great content. This is by far the most powerful weapon in attracting new fans to your Facebook fan page. If you provide value to your fans, they will engage with you. The more the ...

I've just attended the Facebook F8 conference and it's been absolutely amazing seeing the new features that are coming in Facebook. This isn't what I'm going to talk about in this post but I will digress briefly. Instead of having one gigantic wall of posts, photos and likes all separated by a date stamp, Facebook are now about to release timelines. It makes organizing and sharing our lives so much easier. ...

Have you ever wondered how some posts appear as the first item of your top news compared with others? What makes one post higher or more important than another? Is it because more people "like" their post or more people are commenting on their post? Well if you're new to Facebook, there are two types of news feed - top news and most recent. Most recent is real time feeds of what your friends, groups and fan ...