How to Use Google Plus Effectively
With the huge amount of different social networks out there, sometimes it can be hard to figure out which ones to focus on. If you own a business then this will come down to your social media strategy and your target demographic. I talk about social media strategy in the video below:
But that’s actually not what I wanted to talk about today. In fact, I wanted to talk about Google+ and how to use it effectively including some simple tips that you can implement right away in order to maximize its effectiveness. Let me begin by first saying that I am a massive fan of Google+. I’m loving the ability to hang out with people all around the world. You will find some of the most intelligent and interesting people in whatever niche you choose on Google+. I’m also a big fan of the new Google+ events feature where you can share photos of an event in real time and have that event’s details set up in your Google calendar automatically. I’m also loving the ease at which you can connect with people outside of your personal zone (that is, people not in your family or friends list) by simply circling them. Also Google+’s ability to use hashtags like Twitter to group conversations together into the same topic.
But by far, the biggest reason why you have to be on Google+ is because of Google Authorship, which allows content to be associated with Google+ profiles. It allows authors to take ownership of their own content. For example, if you search for my name Douglas Lim in Google, you will see the following result:
Notice the image of me that has appeared on the left. This has been shown to increase the click through rate of someone clicking on your website amidst each of the different search results because people are always going to be drawn to images. So here are some simple tips on how to use Google+ effectively (feel free to share some of your tips in the comments section below).
Fill Out Your Google+ Profile Completely
Take the time to fill out your Google+ profile properly, filling in as many details as possible. Be descriptive and do not brush over it. When I first created my Google+ profile, I made this mistake and my profile lay dormant for ages with no movement whatsoever. However, I then implemented what I have mentioned in a previous post on how to use LinkedIn for marketing to have clear call to actions on my profile. For example, check out a part of my profile below:
Circle People You Find Interesting
Just like when you first joined Twitter, start circling people that you are interested in connecting with! Also create different circles to place them into. Some will circle you back, some won’t. It doesn’t matter. It’s not about the numbers here, it’s about connecting and forming a relationship with people.
Include People In Your Conversation
One thing I like to do is to include people into my conversations. You will see this a lot on Google+. For example, you may see someone post an article on a new piece of technology. Then someone has commented on it and included another person into that conversation by using the + sign. It may be to get that other person’s opinion or to simply show them the article or post.
Start a Hangout
This is extremely fun as it allows you to connect with different people all around the world. I highly recommend starting your own Google+ hangout on a passion of yours. You could also join hangouts as well.
Share Worthwhile Content
If you’ve read any of my previous posts, you will know that I’m a big advocate of sharing worthwhile content. Content is and always will be king! For content curation ideas, check out this post I wrote on how to use social media for content curation.
Add Yourself to Google+ Directories
In order to appear in more circles, add yourself to Google+ directories such as Find People on Plus, Circle Count and Recommended Users. Also use these directories to search for interesting people to add on Google+.
So there you have it, some simple Google+ tips from me that you can use straight away. Do you have any other tips? Would love to hear them in the comments section below.