How to Get More Followers on Twitter
Engagement is the key behind every social media strategy. Give me 100 engaging followers on Twitter any day over 10,000 followers who do not engage at all. So today I’m going to show you some of my biggest tips on how to grow your Twitter following based on this principle. The reason why I mention this is because there are a huge amount of services out there where you can buy followers. Do not do this! Sure it makes your Twitter profile look good, but at the end of the day these followers won’t engage with your tweets. Remember the more engagement you get through retweets and mentions, the more followers you will gain both in the short term and long term!
Do the Basics and Do Them Well
When I first joined Twitter I have to admit that I was extremely annoyed at the low signal to noise ratio. There were and still are heaps of spammy Twitter accounts out there. As a result, I pick and choose which Twitter accounts to follow. What do I base this on? Two things – first thing is whether they have filled out a bio that makes them sound like a real person or brand. So make sure you fill out your bio well, be descriptive and include your website address if you have one. Secondly, I look at the profile picture and whether it is a real life looking image. Not just some good looking guy or girl. Do the same and upload a real image of yourself or your business logo. These are the very basics on getting more followers.
Follow and Be Followed
This is the oldest follower acquisition strategy around. The basic etiquette behind Twitter is that if you follow someone, they will follow you back otherwise it becomes a one way conversation. However, this isn’t a rule so you don’t have to do this, but many people on Twitter still follow this principle. We are going to use this to our advantage. So the first tip is to follow some people! As a result, you will start to gain followers. Moreover, find a couple of popular Twitter accounts in your niche and then start to follow their followers. For example, if you sell golf products search for a golf related Twitter account. Similar to my previous post where I talk about how to target your Facebook ads, you are in effect creating a targeted Twitter following.
If you’re completely new to Twitter, I would start off doing this manually. Aim to follow around 100-200 people per day and space it out. Don’t try to do it all at once. If you attempt to follow too many people in a short period of time, it will raise a red flag and Twitter will lock you out for a period of time. There is software out there (which a lot of people do use) to build up their Twitter following by automating the above process. This software includes TweetAdder, TweetBuddy and TweetAttacks. However, word of caution I would not recommend using these software tools as Twitter is now suing them for spamming. You run the danger of having your account banned by Twitter so just be very careful if you do decide to take the risk.
Retweeting and Mentions
Another great way to get new followers is to have your followers retweet your content or to mention your handle in their tweet which then gets tweeted to their entire list of followers. These tweets can then be retweeted by one of their followers and so on and so forth. This is where the viral nature really kicks in. But to get people to retweet you is a different story which I’ll cover in another post about content curation. But for now, just aim to provide useful and relevant content for your niche. If you’re stuck for content, read my previous post on how to get content for your Facebook fan page. Remember content is king!
Make sure you leave about 20 blank characters at the end of your tweet so that people can retweet you. Also mix up your tweets and include images, hashtags and tag other Twitter accounts in your tweets using the @ symbol. For example, in my last post I gave a reason why I love social media. I used a hash tag to include LinkedIn into my tweet (I should really have used an @ tag) about LinkedIn’s IPhone app. See the image below:
Also you will get a higher engagement with your fans if you engage with them too. So I highly recommend replying to tweets and retweeting tweets. In terms of retweeting, make sure you add your personal touch to it. So what I like to do is to add a “RT” in front of the tweet and in brackets add my comment to it. For example, here’s a retweet that I’ve done:
Twitter contests are relatively simple to implement and are great for growing your following. The basic idea behind a Twitter contest is to get people to follow you and then to tweet about the contest in order to win a prize. Make sure this prize is worthwhile by offering something of value. If the prize resonates as something people want and must have, the whole contest will go viral. Imagine winning a brand new Apple MacBook for about 1 minute worth of work. You get my drift! Twitter does have a list of guidelines when running contests which you can view here.
Another great way of getting more followers is to join a Twitter directory such as Twellow and WeFollow. These directories allow users to search for Twitter accounts to follow based on different categories. Add yourself to these directories.
Paid Tweets and Promoted Accounts
Whilst on Twitter, you may have noticed promoted trends, promoted accounts and promoted tweets as seen below:
This is Twitter’s version of paid advertising. I haven’t tried this yet although I’m keen to give it a go. But these promoted accounts are popping up all over the place on Twitter. Check out the Twitter business page if you would like to find out more. The great thing about promoted accounts is that Twitter also provides you with analytics.
Another version of paid advertising on Twitter is to actually contact the owners of Twitter accounts in your niche with large followings and pay them to promote your tweets. With Paypal it’s actually quite easy to do monetary transfers to anyone in the world so you could negotiate a rate with the Twitter account owner.
Well there you have it, some of my tips on how to grow a large Twitter following. Have you got any other tips? Would love to hear them via the comment section below. Also don’t forget to follow me on Twitter here
About The Author
Thanks for sharing a good writeup i will definitely give it a try onto it as i am little bit far from social media campaign
@Douglas Lim thank you for giving us such useful information. I have been following you closely :) for the past few days.
here is my question - when i retweet, i do not get an option to add the RT as you mention.
the only two actions i can do are 'cancel' and 'retweet' this is when i am on IE on the pc. does that have anything to do with it?
appreciate your help. thanks, anu
Great post informative well written and some new ideas for a change @njsmarketing
hi douglas, im niki its awesome to be able to post on your article:)
by accident at 4am while i was working on a website and doing promo on twitter,i was thinking boy oh boy! im following so many people for the right reasons, (these twitter accounts talk about the very thing we share in common, so naturally i followed them and re tweet them etc to try to engage with them.)and so many people think they are too good or maybe too selfish to follow back. no respect really .
I chanced across your twitter article "How to Get More Followers on Twitter".
I i love how you write, it engaged me totally. ;)
#angelniki #DouggieFan :D
@michealmccullum Thanks Micheal.
@Jean-Philippe Maltais Thanks Jean-Philippe. Another great comment. Agreed.
thanks anu :) Appreciate the positive comment. Great question. Unfortunately from the Twitter website, Twitter doesn't allow you to add a comment. You have to a use a Twitter client like HootSuite, TweetDeck etc which will allow you to add the RT text before you retweet it.
@JohnRingoMcAdam Thanks for the tip John!
@Martin Niedenfuhr Thanks Martin. Yeah am a big fan of Twitter. Are you on Twitter?