How to Get Cheap Ads on Facebook
Well it’s been a while since my last post. I’ve been busy doing heaps of good things, including launching some great new websites for clients of mine. I’ve also been managing the SEO side of my business getting a huge range of clients to page one of Google. And of course, looking after the social media side for some of my clients. I must admit though, I have a great team working for me. Super blessed. Ok so for today’s post, I’ll be sharing how you can get super cheap ads on Facebook where you could be paying anywhere from $0.01c to $0.12c per click. Imagine that, almost 1 click for nothing on Facebook. I’ve been experimenting with this and getting some pretty awesome results which I’ll share in this post.
So let’s begin. The first thing to remember is that this doesn’t apply to all niches. The technique I will show you works well for some niches and not so well for others. But I guarantee you if you experiment with it, you can pay for Facebook ads for as little as $0.01c per click. So if 100 people click on your Facebook ad, you’re only paying $1!! Not bad indeed. So that’s the first thing. This will not work for all niches but if it does work for your niche, it will work well.
The next thing to note is to know that people are not going on Facebook to view your ads. They are there to look up friends, waste time, see what other people are up to and to connect with their friends, family, colleagues etc. They are NOT there to view your ads. So your mentality has to be to keep it simple and not to sell, sell, sell. Now the third point I want to make is that you need to stand out from the rest of the ads. For example, check out these ads currently on my Facebook:
Do you see how they are all text and wordy? Worst of all, they all look the same. None of them stand out from each other, hence why they probably have a low CTR (Click Through Rate) which is the percentage of clicks per impressions or number of times viewed. So here’s how you do it.
Go to Facebook Ads in your Facebook account. Then click on “Create an Ad”. Now in the first section “Design Your Ad”, select your fan page as the destination. Then select “Facebook Ads” as the type and “Facebook Ads for Pages” as the Story Type. Now in the body text for your ad, write something like this “If you love social media, click like” where “social media” is your niche or your area of interest. See below:
This is simple and super effective. Imagine seeing this next to a bunch of ads that have heaps of writing! This stands out. Also it’s not so intrusive. Remember how I was mentioning that people are not there to view your ads and are simply browsing. Then they see your ad and because they do love social media, they will like it. You see, I already know that they love social media. Similarly if you had an ad talking about shoes, they will like it because they love shoes. How do I know they already like this? Keep reading I will go through that soon.
Also choose an image that is red or has red in it! Why? Well if you look at Facebook, the layout is all blue. So by using a contrasting color like red, this catches the eye of people much more and hence, a much higher chance they will click your ad!
Now the next part is the secret sauce. We know that they are already interested in our ads, because this is where we target those people. Under the Targeting section, we specify the countries where they would be interested in our ads (for example, people in Australia would be interested in Aussie rules which is a sport only played in Australia), their age and the demographic (for example, women would be interested in handbags). Now under Interests, click on “Switch to Precise Interest Targeting”. This is the secret sauce. Add in the niche and sub-niches your ad focuses on. For example, my ad targets “social media”, “social media marketing” and “social networks”. By targeting these specific areas, I know that the ads will only be served to those people interested in these. Hence, the CTR (click through rate) increases significantly higher! Then under “Connections on Facebook”, select “Only people who are not fans”. See below:
You will get better results the more specific you are with your targeting. So if you can narrow the targeting down even further, you will get an even better CTR.
Now complete the rest of the information as required. Finally, the last part of the secret sauce is under Pricing. Select “Pay for Impressions (CPM)” and for “Max Bid (USD)” put in the lowest suggested bid value. You may have to tweak this as the ad runs so you can get an even lower CPC (cost per click). You see this Pay for Impressions means the cost you will pay for 1000 impressions or times your ad will be displayed to people. So because we have laser targeted people who we know are already interested in our ad, there is a much higher chance of them clicking the ad which means the more people click it per 1000 impressions, the lower the CPC. That is how we can get cheap Facebook ads!
Have a go and let me know your comments below.