This guest post is by Andrew Tran from andrewtran.asia. As a blogger for a large corporation as well as a blogger in general, I have the privilege to observe and absorb a lot of blogging techniques and opinions from around the world. This post, I will give you a quick snap shot of why blogging is relevant for any business. Why blog for businesses? How I see it, if you look at your social channels (Facebook, ...

The last couple of weeks I've been blogging quite heavily on social media which I'm a big believer in. Why am I such a big believer you may ask? Well the answer for me is the simple fact that social media is relatively cheap and easy to implement in order to get a large amount of traffic to your website. Not just that, it's great for your brand awareness and reputation management. However in the last week i ...

It's been a while since I last wrote an article on SEO and how to improve your Google ranking. In the last couple of posts, I've spoken predominantly about Facebook (which is a passion of mine in terms of marketing). I mean with 800 million+ users on Facebook now, if you're not getting at least 1% of that traffic then you are definitely missing out. Anyway I digress. Today I wanted to share about some super ...

One of the latest features of Google's search that has come out in the last year is Google's suggestive search. If you have ever tried entering a search term in Google, you will have noticed it tries to complete your search term for you. All in the aim of helping the user out. For example, check out the image below of me trying to search for my own name: Not only that, suggestive search can also influence h ...

Google has announced a major change to its search algorithm in an attempt to weed out low quality content from its search results. I mean think of how many times you have searched for something on Google, only to find the first couple of websites on that page to be junk either affiliate pages or just plain articles and nothing else. The whole aim of this algorithm change is for domains with low-quality cont ...

In one of my last posts I spoke about the power of backlinking in getting higher search engine rankings. And in particular about JC Penney who abused it by having thousands of backlinks pointing back to its site. However, the links were all coming from spam sites which were artificially created for that sole purpose. This allowed them to rank for highly competitive search terms such as "dresses". And now on ...

Google has announced that it will integrate social media results so that they will now appear higher in the search results. So what does this mean - you will get even more information from the people that matter to you the most. Before, social search results would appear near the bottom now they will be interspersed between your results. Have a look at the pic below from Google own's blog announcement: You ...

Search engine optimization is a combination of two factors - on page and off page optimization. Off page optimization is primarily backlinking. Recently, JC Penney was penalised by Google and forced a change to their algorithm all because they had thousands of backlinks from spam sites. The original report here "The Dirty Little Secrets of Search" by David Segal details how JC Penney allegedly manipulated u ...